t f u y v

New Era CFL

We headed to the New Era Headquarters in Buffalo, NY for a project with the Canadian Football League. A player was chosen from each of the 8 teams in the league to the spend the day making “player-inspired” hats that will be produced and sold in stores. We captured the entire process with a small crew, in addition to some city time-lapse clips around downtown. Back in Brooklyn everything was edited together into 8 separate spots for each player and one longer format video that included everyone. The project will be released during the 2013 CFL season. Here are some stills:

cfl_1 cfl_2a cfl_16 cfl_15 cfl_14 cfl_9 cfl_12 cfl_11 cfl_8 cfl_18 cfl_19